A wise man once said, ‘A day in the life of a blogger simply cannot start until she has been well caffeinated.’
Okay – so maybe I made that one up… But I feel like he should have done, instead of preaching about meaningless philosophical ideas that no one really understands. Pfft.
I mean, this is a world wide matter that I’m pretty sure a lot of people can relate to… Amiright?
Writing, photographing, brainstorming and organising requires a hell of a lot of work – and I guess it always helps being well alert whilst doing so. In fact, I get the sneaky feeling that I’m not the only one who doesn’t become human until that daily caffeine fix has gone down – as the UK (alone!) gets through a whopping 70 million cups of Joe every day. Now that’s a whole lotta lattes!
Let’s talk about coffee just a little more, just because I’m kinda, sorta obsessed.
Usually, I’ll make a fresh cafetiere in the morning and if I’m out and about, I can’t resist grabbing a cappuccino to give me that afternoon pick me up. But sometimes it’s cool to keep things fresh and try something new: like oh, I don’t know… A transparent coffee, perhaps. Yup, you read that right… And it’s become, ahem, pretty clear to me that this idea of making a ‘colourless’ coffee isn’t so bizarre or impossible, after all.
Best served ice cold; the clever concept of a clear filtered coffee is completely new to the world of coffee.
And like me, you’re probably thinking: But wait… What? How? WHO?!
At first I was skeptical; questioning what else could be in this concoction to make such a natural beverage go from the blackest black to completely transparent. But I have to say – I was pretty impressed (and surprised) when I read that the ingredients list simply names 2 things: fresh roasted high quality Arabica coffee beans and pure water. No preservatives, artificial flavours, stabilisers or sweeteners of any kind.
Taste wise? It reminds me a lot of an intense cold brew – and you’ll no doubt find yourself feeling more than pepped up within a few sips. I actually thought it was more enjoyable to drink when I blended it up with a dash of oat milk, cinnamon and cacao (think a sexier take on an iced mocha) – which you have gotta try at some point!
Understandably – the secret of how Clr Cff have created the world’s first ever clear coffee is safely locked away in the entrepreneurial brains behind the brand – Slovakia based David Nagy and his brother Adam Nagy. Now before I was going to share any kinda deets about the products with you all, I wanted to get the full facts – so here’s a quick Q+A I had with the duo that will answer all the questions you might be thinking right now…
First off – the obvious question every one will be wondering: How do you make coffee go clear?
Yep, that is definitely the question what everybody is asking, but obviously the production technology can not be disclosed! The whole discoloration process is based only on physical treatment which means
that we do not use any chemicals to achieve the transparency. The very important thing is that
our coffee does not contain anything else – and what is inside our bottle is exactly the same as what you would find in a regular black coffee. If you check the label on our product, you will find only three ingredients: high quality freshly roasted coffee beans, water and caffeine. We do not use any preservatives, stabilizers, flavours, sugar or sweeteners!
What gave you the idea to do this?
My brother Adam and I (we co-founded the Clr Cff together) are very heavy coffee drinkers, and we’re sure lot of people can relate when I say that we struggled with tooth dis colorisation. Not good! That really was the main reason that led us to work on developing this drink.
Why should people buy your coffee as opposed to a regular one?
Clear Coffee is a super unique refreshing drink with a very specific mild coffee taste. We strive to produce a
product that will give a new, different option for everybody who needs to caffeine to get through their day! Our coffee contains 100mg of caffeine in one bottle which is equivalent to somewhere between an
espresso and french press.
What’s been the biggest thing you have learned since starting up Clear Coffee?
From day 1 with starting our brand, we have learned a LOT about coffee… Obviously we had to do a lot of research to get the perfect final product! We had a lot of fun experimenting with all the different kinds of coffee varieties to find the blend which will fit our product the best.
Any plans to expand to creating more products with coffee in such a unique way?
At the moment – our only focus is on developing Clear Coffee. One step at a time!
Where can we buy your coffee?
To date, we are present in four independent stores in London. The list is available on our website
www.clrcff.com – where customers can also buy our coffee!
Latte or cappuccino?
Tough one – but it would have to be a latte!
Words to live by?
Don’t ever forget to smile! We wish every one a great day 🙂
Alright, now I’m intrigued… What do you think about the concept of clear coffee? Is it a meer gimmick, or is it a genius revelation?